Drive industrial upgrading through design and build a global luxury stone ecosystem
时间:2025-04-01 02:26:56 来源: 总浏览:19
In 2025, Maishi Stone Industry (Maishi Light Luxury City) will celebrate an important milestone of its tenth anniversary. As a benchmark enterprise in the transformation of the stone industry from traditional material supply to design empowerment, Maishi has successfully built an ecological loop of "design+industry+service" by integrating global resources, building a co creation platform, and deeply cultivating the luxury stone field. This article proposes strategic directions and suggestions for the next decade based on the development practice and industry trends of Maishi over the past decade.
1、 Ten years of achievements: from material supplier to design ecosystem builder
1. Layout of the entire industry chain and platform innovation
Since its establishment in 2013, Maishi has gradually upgraded from the initial stage of stone processing and sales (such as "cutting thick plates and finding Fujian capital") to a comprehensive platform covering luxury stone selection, space design, and cultural and creative craftsmanship. At the 2024 10th anniversary celebration, Maishi announced the launch of the "Stone Design Experience Center", collaborating with global miners, designers, and young creators to create an open platform that integrates material display, creative incubation, and market promotion. Through the three major sections of "Maishi Luxury Stone", "Maishi Cultural and Creative Craft", and "Maishi Space Aesthetics", enterprises not only extend the lifecycle of stone varieties, but also solve the problems of industry price wars and homogeneous competition.
2. Global resource integration in the luxury stone field
With the positioning of "Global Luxury Stone Design and Fine Decoration Material Selection Center", Maishi has established a 3000 square meter luxury stone exhibition hall, which gathers more than 60 rare stones from Türkiye, Brazil, Italy and other countries, such as "Dream Sapphire", "Picasso" and "Colorful Danxia". Its product line covers architectural decoration, home aesthetics, and art collection, and expands the application scenarios of luxury stones to the global market through the "online exhibition+city partner" model.
3. Technological Empowerment and Scale Advantage
Relying on advanced equipment such as 4 marble saws, 2 grinding machines, and vacuum brush glue drying lines, the annual processing capacity of wheat stone reaches 600000 square meters, with an inventory of over 200000 square meters and a reserve of 20000 tons of raw materials, forming a production and sales coordination network of "large board market+processing base+luxury stone exhibition hall".
2、 Industry Challenges and Strategic Upgrading Suggestions
1. Strengthen design drive and create a luxury stone IP matrix
Brand design of products: Collaborate closely with edge design to create a multi-dimensional platform for stone innovation and a stone innovation design brand - Stone+. Stone+does not set boundaries, allowing design to extend infinitely based on stone, while also providing a good creative platform for collaboration among all parties.
Deepening designer ecology: Promote deep cooperation with well-known designers, launch limited edition co branded luxury stone series (such as the artistic design of "Picasso Marble"), and establish a designer rating system and sharing mechanism to enhance brand premium.
IP commercialization operation: Develop popular stone materials (such as "Dream Blue Treasure") into derivative products such as architectural logos and home art, and explore cross-border collaborations with luxury brands.
2. Deepen digitalization and globalization layout
Virtual exhibition hall and intelligent material selection: Using VR/AR technology to build an online luxury stone museum, users can view stone textures, application scenarios, and design cases in real time, reducing procurement decision-making costs.
Market expansion of "the Belt and Road": relying on the geographical advantages of Quanzhou headquarters, we have set up sub warehouses and design centers in Southeast Asia, the Middle East and other places to export "Chinese luxury stone standards".
3. Promote green transformation and ESG practices
Green certification system: Collaborate with industry associations to develop "low-carbon stone certification standards", control the entire process from mining and processing energy consumption to waste recycling, and seize the opportunity in the sustainable market.
Circular economy model: Utilizing stone waste to develop cultural and creative products (such as stone mosaics and small sculptures), and opening up waste resource libraries to young creators through platforms.
4. Build an "industry+capital" ecosystem
Empowering Supply Chain Finance: Providing inventory pledge, design copyright financing and other services for small and medium-sized stone enterprises to alleviate industry financial pressure.
Strategic investment and mergers and acquisitions: Targeting new material technology companies (such as smart stone home furnishing enterprises), achieving technological integration and industrial upgrading through equity investment.
3、 Next decade: From industry benchmark to global leader in luxury stone ecology
The ten-year accumulation of Maishi Light Luxury City has provided a successful paradigm of "design driven industrial upgrading" for the industry. Looking ahead to 2035, it is recommended to focus on the following directions:
1. Talent strategy: Establish the "Maishi Design College" to cultivate new composite talents who possess both stone craftsmanship and digital skills, and jointly build research and development centers with international design schools.
2. Brand upgrade: By releasing the "Global Luxury Stone Trend White Paper" and hosting the International Stone Design Summit, establish Maishi's authoritative voice in the high-end market.
3. Technological Revolution: Explore innovative technologies such as AI stone texture generation and 3D printing customization to promote the evolution of stone from "natural materials" to "intelligent materials".
Over the past decade, Maishi Stone Industry has broken the traditional boundaries of the stone industry by using luxury stones as a medium and design as its soul. In the next decade, only by continuously cultivating the design ecology, embracing technological changes, and fulfilling social responsibilities can we achieve a leap from being a "Chinese luxury stone leader" to a "global stone ecological builder". As Yao Canhui, President of Maishi, said, "Stone is not only a building material, but also a medium that carries culture and art